Marketing & E-commerce | idéelisation

Well, I’m a heavy user of Groupon, here are my suggestion for this famous group buying site. Besides the problem of call to action button and cities’ list, the Facebook sharing function is not that perfect, neither. Every time, when I’d like to share a deal of Groupon on Facebook, I failed, because the description of the mentionned deal is not complete. So I have to add the remaining part by myself. Look at the following example:

Result: you can’t even see the percentage of discount, which is most interesting part for this site !

How can we make appear the price and deep discount percentage appear?

SOLUTION:

1. Make the description shorter

2. Put the number at the beginning part

What do you think?

Well, when I was eating on-the-go on Friday, this juggler @Bouvelard Saint-Denis has attracted all my attention.

Here is the video:

Here are your takeaways:

• He chooses the place – It’s absolutely not a coincidence that this 20-second-green-light-and-45-second-red-light trafic stop has been chosen radomly. What’s more, there is not so many passengers on the zebra crossing, so his show will not be disturbed.
• He begins by welcoming – to make a complete show, like to say: Hey, I’m going to market you.
• He konws the trafic light interval – so he can control the rhythm of his show. In addition, his audience, willing or not, has to make a decision in 45 seconds, that’s an Impulsive Buying.
• He controls the show time – to make sur he has enough time to receive his gains.
• He doesn’t perform at every stop – he did estimate and choose the quality of his audience, in order not to make a no-return show.
• He practises – whenever it’s green light, he prectises! And practice makes perfect !
• He gets a Hat – instead of other recipient. That’s easier to hold the money along the fast-moving cars.
• He gets the MONEY! –   That’s THE most important thing. Well, let’s make an assumption that he gets at least €1 per performance, and he repeats that 100 times a day, that will bring him €3,000 a month, Hourrey!

BONUS:

A similar campaign from Movistar Peru.

What do you think?

MarketingExperiments is one of my favourite marketing sources. Besides its precious and priceless research reports, its subscription form is effective, too. Here’s the take-away.

1. It’s FREE
2. 4 advantages for subscribers
3. A just 2-line subscription form
4. Privacy policy
5. Selected testimonials on the right
6. Other testimonials with the key words/expressions on bold

7. A channel on Scribd with Quarterly Research Journal
8. Printer-friendly PDF
9. Smartphone version – iPhone, iPad, Android
10. Cross-view of the past issues

Are you convinced by this form of subscription?

It seems that today, having a status page is more imperative than necessary for a website, especially when your site is temporarily down because of

• Update
• Maintenance
• Sudden explosive traffic
• Technical problems
• Attack
• Other reasons

Since the short closure is unavoidable, keeping your visitors in the loop is essential for their coming back. CLARITY is never a bad choice. You konw what happened to you site, but let your visitors konw, too!

Here are some similar STATUS pages:

Scribd Status

Twitter Status

TweetMeme Status

CONTINUITY is another important point. Always guide your visitors, help them find the looked-for information instead of getting them lost or in the dead end. However, if that happens, don’t hesitate to make a wise 404 page to get the visitors back.

In addition, Gmail Inbox tells you that: Don’t worry, if you really like reading, and you don’t have new coming mails, go to Google New!

What’s your opinion?

La recherche d’un job n’est plus la même qu’auparavant, la créativité s’explose dans l’ère de réseaux sociaux, par exemple, vous pouvez vous offrir un job via Youtube, Google AdWords, etc.

Moi, j’imite Alec Brownstein, qui a réussi à trouver son Dream Job via Google AdWords à un prix de $1. Il a misé sur le fait que “More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online” (Pew Report), et je prends tout simplement les keywords concernants.

Voici mon expérimentation:

1. Bien choisir les mots clés qui

• décrivent mes caractéristiques uniques
• sont susceptibles d’être tapés par les RH

2. Créer les annonces qui attirent les attentions, type SURPRISE ! vu que je suis le seul annonceur sur SERP.

3. Ajouter un lien vers mon profil (Blog, Viadéo, etc).

Pour le blog, il faut choisir la Landing Page avec délicat, que ce soit:

• About Page
• Une page créée exceptionnellement pour l’annonce
• L’article qui démonstre le mieux mes compétences concernant le job recherché

ASTUCE: un message de bienvenue sur landing page est conseillé pour créer la COHERENCE.

4. Analyser le suivi de votre Campagne Job.

[UPDATE] Pour l’instant, le nombre d’impressions est pas mal, en revanche, personne me contacte   PATIENCE…

Qu’en pensez-vous de mon expérimentation?