Seth Godin, le guru du marketing, parle de l’importance de “Make a Decision”. Je vous recommande ces 2 petits billets qui sont autour du même sujet. Régalez-vous.
Make a decision
It doesn’t have to be a wise decision or a perfect one. Just make one.
In fact, make several. Make more decisions could be your three word mantra.
No decision is a decision as well, the decision not to decide. Not deciding is usually the wrong decision. If you are the go-to person, the one who can decide, you’ll make more of a difference. It doesn’t matter so much that you’re right, it matters that you decided.
Of course it’s risky and painful. That’s why it’s a rare and valuable skill.
When I want your opinion, I’ll ask for it
Too many people, when asked for their opinion, dissemble. Instead of giving an opinion, they push back. They ask,
- What do you think?
- Did you do any research?
- Can we do a focus group?
- What did Will say?
- There’s a typo on page three
- How long do we have to study this?
- Can we form a committee?
This is the work of the resistance. This is your lizard brain, hiding. It feels safe. It’s not.
You’re an expert. If nothing else, you’re an expert on life, on your opinion, on being a consumer. When I ask you for your opinion I’m not asking you for the right answer. I’m asking you for your opinion.
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