Marketing & E-commerce | idéelisation » Seth Godin http://ideelisation.com Idée, Marketing, Social Media, E-Commerce Sun, 24 Jul 2011 20:56:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Prendre une Décision http://ideelisation.com/prendre-une-decision/ http://ideelisation.com/prendre-une-decision/#comments Wed, 17 Mar 2010 08:12:54 +0000 Wenhui JI http://ideelisation.com/?p=1408
Prendre une Décision

Seth Godin, le guru du marketing, parle de l’importance de “Make a Decision”. Je vous recommande ces 2 petits billets qui sont autour du même sujet. Régalez-vous.

Make a decision

It doesn’t have to be a wise decision or a perfect one. Just make one.

In fact, make several. Make more decisions could be your three word mantra.

No decision is a decision as well, the decision not to decide. Not deciding is usually the wrong decision. If you are the go-to person, the one who can decide, you’ll make more of a difference. It doesn’t matter so much that you’re right, it matters that you decided.

Of course it’s risky and painful. That’s why it’s a rare and valuable skill.

When I want your opinion, I’ll ask for it

Too many people, when asked for their opinion, dissemble. Instead of giving an opinion, they push back. They ask,

  • What do you think?
  • Did you do any research?
  • Can we do a focus group?
  • What did Will say?
  • There’s a typo on page three
  • How long do we have to study this?
  • Can we form a committee?

This is the work of the resistance. This is your lizard brain, hiding. It feels safe. It’s not.

You’re an expert. If nothing else, you’re an expert on life, on your opinion, on being a consumer. When I ask you for your opinion I’m not asking you for the right answer. I’m asking you for your opinion.

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]]> http://ideelisation.com/prendre-une-decision/feed/ 0 Be Remarkable http://ideelisation.com/be-remarkable/ http://ideelisation.com/be-remarkable/#comments Sun, 20 Dec 2009 08:50:56 +0000 Wenhui JI http://mineto.wordpress.com/?p=780
Be Remarkable

Seth Godin parle souvent de cette idée “Etre Remarquable” par un exemple de “Purple Cow”. Voici son discour à ce thème à la conférence TED.

En même temps, je trouve des avatars “remarquables” sur Twitter. Voici 2 exemples. Dans un nuage des avatars, ils s’en sortent sans effort.

@The_Knights

the knights 1 Be Remarkable

@MryEmery

avatar15362 2 Be Remarkable

Alors, qu’en pensez-vous?

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